Why is Digital Marketing is Essential for Small Businesses? 

Why is Digital Marketing is Essential for Small Businesses? 

While there is an array of marketing and advertising tactics that come and go, innovative Digital Marketing tools for small businesses continue to grow and promise substantial returns. By definition, Digital Marketing involves the selling of products and services using contemporary online strategies and platforms.  

With much of life and commerce existing in this digital realm, reaching your goals, especially as a new business, has never required such a robust digital emphasis. According to Retail Dive, 87% of shoppers begin product searches on digital channels. Long gone are the days of traditional print ads and exchanging business cards. 

In effect, 6 of the most significant reasons Digital Marketing is essential for small businesses are as follows:  

It Streamlines Traditional Marketing Efforts: 

Digital marketing involves tools that work to create and identify variables like target audiences. Traditionally, the process of finding and researching audiences to target was significantly more strenuous and intensive. As a small business, every minute and dollar is valuable. Digital marketing processes are the most efficient and accurate methods to connect your product or service with the optimal audience. 

Target Customers are Digital:

No matter your product or service, it's a given that customers always start to curiously and intentionally seek out information online. It's vital to capitalize on organic Search Engine Optimizations and Email Marketing campaigns that give you a voice in crowded digital spaces. The goal of these digital services is to help stand out where it matters. Take our word, it pays to go where target customers are. 

Competitors are Digital: 

As a new company, establishing your name and differentiating your brand from competitors is of the utmost importance. Luckily, a Digital Advertising Campaign, Website Development Project, or beautifully crafted Video can make you appear as established and successful as your biggest competitors. Digital marketing allows smaller companies the chance to establish a foothold in what may appear to be an overly competitive or saturated market. Digital marketing can truly level the playing field. 

Technology can be surprising Intimate: 

While there are evident pros and cons of traditional vs. digital marketing efforts, these variables may not appear as obvious at first glance. While many believe that digital technologies can be impersonal and inauthentic, the data suggests otherwise. Digital analytics can give some of the most telling and informative statistics on buying habits, demographics, consumer preferences. 


When it comes to ROI, digital marketing tactics like Email Marketing generate $38 for every $1 spent. No matter the size of your operation, spending every marketing dollar where it counts the most is advisable. Leveraging your target audience in the right way is essential to generate sales and continual growth. 

Measurable ROI & Tracking: 

The ability to track marketing efforts and understand consumer preferences has never been more relevant and popular than now. The number of digital tools that produce real-time tracking and statistical reports continues to grow in number and strength. Using evidenced-based data from campaigns, marketing efforts, and social efforts are crucial to streamlining customer acquisition and loyalty.

For more information, a digital marketing proposal, or an in-depth audit, contact the Drive Digital Marketing team or visit drivedigitalcreative.com . We are a data-driven digital marketing agency specializing in performance-based marketing solutions to connect your business with target customers & clients across all digital platforms.