At times, SEO can resemble the growth of a plant needing good soil, sun, and water.
A website, like a plant, requires patience and precise ingredients to enhance growth and produce an eventual return.
Given the laws of nature and Google are drastically different, we’d like to break down what SEO is and how to harness it to grow your business.
What is SEO?
In the simplest of terms, Search Engine Optimization or SEO is a process of enhancements that work to increase a website's visibility and authority. Given 92.96% of global traffic comes from Google search, Google Images, and Google Maps (Sparktoro), understanding how to tap into Google’s algorithm to show up on the first page of search results is the ultimate goal.
A good SEO ranking means that potential customers can easily find the services or goods they seek with the least amount of effort in arriving there. In turn, SEO drives authentic new leads and reduces acquisition costs across the board.
How Does SEO Work?
SEO technical web improvements work in real-time to enhance your search engine ranking by feeding algorithms optimized content that works to promote organic, rather than paid traffic to the site. These technical optimization strategies can be separated into two general categories.
On-Page SEO techniques involve website and page content optimizations to help search engines understand the extent of available services and products. The most vital components of On-Page SEO consist of Keyword Research and Integration, Meta Descriptions, Titles, Alt Tags, and engaging content that works to create the best possible customer experience on-page.
Off-Page SEO is a method used to increase a website’s authority by drawing in authentic traffic through a variety of strategic lead designs. Creating links that push people to your website through a flow of optimized and engaging content while boosting social and influencer outreach helps search engines better trust your domain.
2021 Trends for SEO:
Given the rapid advancement of the digital technologies that surround us, Search Engines are constantly making updates to their algorithms and protocols. Accordingly, some important trends to key an eye on in 2021 include:
Voice Search Impacting Search Queries: Google Assistant, Siri, and Alexa voice technology have significantly advanced in recent years. Now, more than ever, people are taking advantage of these technologies to search the web. Understanding the importance of long key phrases and search queries people use in everyday language will be crucial in having a strong SEO strategy.
Featured Snippets: This shortcut method of gaining visibility will become more and more important moving forward. Brief, yet attractive featured snippets are an effective way to draw in traffic from competitors. Whether it be in the form of brief Q & A bullet points, how-to guides, or reviews, implementing snippets will be increasingly important.
Increased Video Consumption: Given Youtube has more than 1 billion subscribers and people are often drawn to simple visual information more than text, now is the time to start making videos. Optimizing videos and video channels with a user-friendly approach are well worth the effort.
Predictive Search: Whether you are consciously aware of it or not, Google’s AI-driven tools have likely influenced the way you search and find search engine results. These tools identify and target behavioral search patterns to develop the most accurate way of presenting user-friendly interests. This, among other analytical data-tracking tools, are what the future of SEO will consist of.
At Drive Digital, our core focus is on our clients, transparency, and innovative campaigns that drive results. For more information on SEO, Website Design, or Social Media Marketing contact Drive Digital or visit drivedigitalcreative.com.